Customize Your Hair Care
Jessica Wagner
FORMULATE
Shampoo & Conditioner Just For You + Giveaway
I love when technology and beauty care combine! The journey to healthy hair is now completely customizable right down to the ingredients and scent! FORMULATE has designed a new way to care for your locks by breaking down the details that make your hair unique to you. Based on your profile, FORMULATE chemists create the perfect shampoo and conditioner just for you. If are you aren’t satisfied with your current hair care, this might be the answer to all you problems! Head to the bottom of this post for a chance to win a set of your own customized shampoo and conditioner.
I was lucky enough to be part of the Formulate Co. launch team. It’s no secret I like to experiment with beauty products and hair care. While I have a few hair care brands that I love, this experience has been unlike any other!
I was drawn in by the idea that everything from your specific hair type (mine is very straight and fine,) to your environment - where you reside, such as climate and region, and even what water you wash with - is all taken into consideration when mixing a formula to help you achieve your personal #hairgoals.
Back in October I tried my first round of customized shampoo/conditioner. For something of this nature I like to give a product time to review, and in this case after a month I was struggling because I ended up disappointed with my results.
FORMULATE ROUND 1
My first issue was strictly a personal thing - but I really did NOT like the scent I choose. It was overpowering. It I choose "Green With Envy" (green tea, honey) and even in light strength it gave me a headache. I later found out this is one of their stronger scents. I am super picky when it comes to scent and probably should have asked my rep first or used their live chat box, but I just found it too "floral" for whatever reason. While this is just a personal thing - that’s exactly what getting to create a custom shampoo is all about!
The second issue I had was with my results. I have fine hair and found the shampoo & conditioner weighed it down, leaving it feeling like it had a "waxy" coating on it. It didn't feel soft, bouncy or moisturized, but rather limp, and flat... I was so sad to find this, and kept giving it a try to see if it was just "a bad hair day" or the time of year/change of seasons. After some more experimenting, I decided it was due to my formulate mix and we decided to give it another go after sharing my initial feedback with the team.
FORMULATE ROUND 2
I was 100% up to “ re-formulating” to seeing if we could come up with the right mix. I also made sure to ask what was the lightest scent and choose “Tidal” which has a light warm coconut vibe. (I absolutely LOVE it and am so happy we found a scent that worked for me!) If you aren’t a coconut fan it’s more of a “sea” vibe. Very fresh and subtle.
As for my mix I love that they provide you a full detailed list of ingredients. All formulas are sulfate free, paraben free, dye free, preservative free and curtly free! Yay! I’ve been using this new FORMULATE combo all of January. I actually also chopped my hair chin length on new year’s day! It was a month of change! Since using my new mix I love how soft and manageable my hair has been. This time of year my hair is notoriously dry at the ends and greasy at the root. I feel like it sends my oil glands into overdrive! Since using FORMULATE my hair has been holding fabulous curl, looks effortless when I air dry and even sleek when I blow dry it straight. It actually feels the healthiest it’s ever been! I’ve never had more hair-confidence! It’s voluminous and glossy. Part of this is due to cutting off my damaged dead ends, but I can tell how thick and healthy my hair feels! My long hair was always in a tangle out of the shower and in the mornings - I can’t say it’s one or the other, but there have actually been a few days that I don't even need to brush my my hair it it’s so buttery smooth! Buh-bye tangles. My #hairgoals were to mend split ends, prevent thinning, strengthen, protect my color, and support length! I would say all of these goals are being met. I naturally have brown, fine super straight hair that leans oily at the scalp and dry at the ends. Also included in their survey is scalp sensitivity - and I am not sensitive in this department, and have not had any negative reactions to either mix. When I originally took the quiz I had long hair - so the only difference I would include for my next order would be that it’s now short. Other than that, you use the shampoo and conditioner exactly as you would any other. Wet your hair, work the mix into your scalp and rise, following up with conditioner on the ends of your hair and rinse with cool water. Easy!
While I am still a fan of New Wash (you can read about it here - as my family still uses it regularly.) I also had success with Monat, which is a hair care brand I’d been using since summer and love and use a lot of their styling products. I would also still recommend the affordable luxury Target brand Kristin Ess to anyone who will listen! But, what I found with FORMULATE is how awesome it is to meet my specific needs down to the littlest details. Let me know if you all have any questions!
FORMULATE GIVEAWAY
Beauty care is a personal thing and now you can completely customize yours! Enter here to win your very own set of FORMULATE shampoo & conditioner perfectly engineered just for you based on your hair and environment. (Thank you technology!) Visit the link to enter! Good luck! Contest ends 3/5/19 and all non-winning entries will all receive a $5 off coupon code.
If you are interested in trying out a set of your own, there is a survey that will help narrow down what you need based on your responses. Give them a follow on Instagram here to stay up to date on the latest!
