Charming vintage pink cameo sweetheart bracelet, by Leading Lady, Made in the USA. 1940s, WW2 Era “sweetheart” jewelry. Gold Filled. Expandable. Widens and contracts via link system around the wrist. Cameo is raised in heart center, carved in a cream, and features victorian women portrait in profile against a dusty rose pink backdrop. This art form truly shows adoration for feminine beauty. This heirloom bracelet is rare and in excellent vintage condition, with almost no signs of wear. From times of sweet and simple romantic gestures, the most lovely and beautiful keepsake.

Marked:
'Leading Lady, Made in USA' on inside band

Size:
Adjustable

Measurements:
5" unexpanded // 8” fully expanded

HISTORY:
In the late 1800s when these bracelets were first sold, they were marketed for babies and young girls. They were so popular, that the companies making them soon found a way to appeal to grown women, as well. It wasn’t long before they were marketed as keepsakes for the loved ones of soldiers going away to war in both World Wars. They became known as sweetheart jewelry.

Sweetheart jewelry became extremely popular during World War I, as a means of connection between men off to war overseas and their sweethearts back home. These young men initiated the tradition of sending "sweetheart” jewelry to their girlfriends, wives, sisters, and mothers. It was one of many things that soldiers either made, engraved, or purchased. The production of sweetheart jewelry ended after World War II.

This item is in rare and excellent vintage condition. Please email theweekenderfashion@gmail.com for additional information as all sales are final.