Charming vintage hearts & flowers sweetheart bracelet, by Leading Lady - Made in USA. Gold Filled. Expandable. Widens and contracts via link system around the wrist. Center heart is etched with double hearts surrounded by flowers. This heirloom bracelet is rare and in good vintage condition, with minor wear and patina due to age. From times of sweet and simple romantic gestures, the most lovely and beautiful keepsake.

Marked/ Engraved:
'Leading Lady Made in USA' on inside links

Size:
Adjustable

Measurements:
4" unexpanded // 9” fully expanded

HISTORY:
In the late 1800s when these bracelets were first sold, they were marketed for babies and young girls. They were so popular, that the companies making them soon found a way to appeal to grown women, as well. It wasn’t long before they were marketed as keepsakes for the loved ones of soldiers going away to war in both World Wars. They became known as sweetheart jewelry.

Sweetheart jewelry became extremely popular during World War I, as a means of connection between men off to war overseas and their sweethearts back home. These young men initiated the tradition of sending "sweetheart” jewelry to their girlfriends, wives, sisters, and mothers. It was one of many things that soldiers either made, engraved, or purchased. The production of sweetheart jewelry ended after World War II.

This item is rare and in good vintage condition. Please email theweekenderfashion@gmail.com for additional information as all sales are final.