Vintage terrycloth romper by Catalina. 70s / 80s. The most brilliant blue color, this beauty looks as if she was never used! Wear as a sunsuit, playsuit, or coverup. Adjustable button straps with 2 level settings. Belts at waist with a white fabric tie. Lined. Perfect for market runs, playtime, or beachside hangs.

Flat Measurements:
Chest: 16”
Waist: 10” + stretch
Length: 29”

Tag SIze:
Medium

Material:
Unknown

Brand History: Catalina Sportswear evolved from an obscure California knitting mill into a world-leading swimwear manufacturer, reigning from the 1930s through the early 1990s. The U.S. and Eastern Europe experienced a physical fitness and sports craze in the 1920s and 1930s. Catalina, along with Jantzen, shrewdly and stylishly propelled West Coast fashion into prominence as they filled the growing need for active outdoor clothes, especially swimwear.

Particularly in the 1930s and 1940s the company had a symbiotic relationship with Hollywood. Warner Bros. costume designer Orry Kelly and film color consultant and makeup man Perc Westmore designed for Catalina. Starlets and stars like Ginger Rogers, Joan Crawford, Ronald Reagan, and Marilyn Monroe were photographed in Catalina sportswear for advertising and publicity purposes. Such shots boosted the stars, the California mystique, pool and beach business, and Catalina sales. Catalina's influence was also intertwined with the myth and icon of the Miss America Beauty Pageant. When the company sponsored the contest in the 1940s, contestants wore essentially off-the-rack Catalina suits, except that pageant suits had the flying fish logo on both hips instead of one. Catalina dropped sponsorship of Miss America after 1951 winner Yolande Betbeze refused to wear a Catalina suit for the traiditonal swimsuit tour; the company then went on to found the Miss USA, Miss Teen USA, and Miss Universe pageants and cosponsored them for decades. Since 1960 television beamed contestants wearing Catalina styles with gold embroidered flying fish to worldwide audiences. Catalina's participation in these fashion and body-conscious fixtures in American culture exemplifies an underlying modus operandi to design suits that allowed women and men to show off their bodies in a fashionable, abbreviated, yet socially acceptable garment.
Source: http://www.fashionencyclopedia.com

This item is in excellent vintage condition. Please email theweekenderfashion@gmail.com for additional information as all sales are final.